An interesting article by S.Aishwarya in the Hindu, Chennai edition yesterday titled ‘Publishers eye children’s books market‘
It is that time of the year when books on Tenali Rama and Harry Potter take the place of science and maths books. Summer vacation, among many other cheerful things, gives children the freedom and time to read at leisure what they love.
Interesting insights from the article:
- Activity books such as colouring and handwriting have begun to see a 50 per cent jump
- Nearly 4,000 books for children are being shipped every month to Malaysia and Sri Lanka.
- Mothers still recommend to their sons and daughters books such as Enid Blyton and Hardy Boys that they have read
- Books based on mythological stories and those with popular characters are rapidly moving off the shelves
- It is felt that “a quality combination of illustration, writing and editing can sustain sales” of children’s books.
- ” It is our traditional tales that teach the values. The first book that a kid reads should be Panchatantra.” opines a mother.
JustBooks gives sufficient weightage to children’s books as well. Nearly 30 – 35% of books in our libraries cater to children’s books.
Please feel free to drop in to our any of our libraries to check them out. Here’s the URL link to our store locator.
Update: On a related topic, here’s a recent report in Bangalore DNA titled ‘ ‘Bangalore loves books’