With due apologies to Milton, we are referring to the TOI article of yesterday titled ‘ Reader’s Paradise ‘ which states that reading / books is indeed on the upswing in Bangalore with data to prove it from a variety of sources.
By and large, Bangalore, believes Mayi (Gowda, Proprietor, Blossom Book House) has three types of readers. “The software type which picks up a lot of nonfiction titles like Rashmi Bansal’s book on entrepreneurship. Then there’s the gen-now reader which includes the college-going, non-techie students. They read fantasy books like Percy Jackson. Young girls like the Vampire Series. Gen-Now also likes books on musicians like Jimmy Hendrix, Pink Flloyd, Bob Dylan and Jim Morrison. The third set is the older generation which buys books on history and philosophy. Before Memory Fades and The Hindus are their current choices,” he says.
The article also has some data supplied from JustBooks inhouse member surveys ( with 50,000 books that are rented by our members, we should know!) that indicate:
- People in different areas of Bangalore are reading diverse titles. Bangalore East, as per our data reads more non-fiction as compared to Bangalore South that is fiction heavy
- Indian writing is more popular across genres in Bangalore South
- Reading as a habit is pretty infectious
- Reading as a habit does not seem to have a ‘gene’ relation
Other trends noticed:
- Online buyers are of various age groups haiing from the smallest of towns and villages to large metros and cities across the country and buying up all sorts of books: technical, art & culture, philosophy and history-related — and across a multitude of subjects [ according to Sachin Bansal, CEO and co-founder,Flipkart.com ]
- “The bestsellers definitely have a shortened life span,” confirms Vivek Sankaran, director, Sankar’s
- Coffee-table books also find their way into this purchasing segment, as being confirmed by both Sankar & Mayi Gowda
Apart from the above, the fact that there are a multitude of options available to the book reading public in Bangalore to either buy & rent books is bound to generate in them the feeling that can be described in one word: