Not plain vanilla anymore

A report in the Guardian yesterday points out that its a great time to be a publisher what with ebooks bringing in a whole host of new opportunities & revenue streams:

….. is the increasing popularity of book apps, distributed through app stores rather than ebook retailers. Two new iOS releases this week highlight the potential when publishers look to experiment with the possibilities of apps.

The apps enable publishers to add (scatter?) puzzles, hidden-object hunts and other mini-games around the storyline, while encouraging readers (or should we say players?) to explore the mystery however they want.

If you thought ebooks were the ultimated, then book apps take it one step further what with them providing  animation and interactivity.

The hitch?

…finding the right developer partners will be crucial to ensure the interactive elements aren’t shoddy.