Onam is a secular festival celebrated by the people of Kerala. It’s an ancient festival which still survives in modern times. Intricate flower carpets, elaborate banquet lunch, Puli Kali, and the Kaikottikkali dance all play a part in the festival.
On 25th September, Vidyaranyapura Kairali Association (VIKAS) and BEL Malayalee Association (BELMA) jointly celebrated Onum festival at BEL Kuvempu Kalakshetra, Bangalore. Both the associations are in the forefront in promoting national integration identifying with the cultural and language of the people of the state. JustBooks had stall at the event, creating awareness about India’s largest community library chain which has opened multiple new branches in the city, in recent months.
JustBooks, Vidyaranyapura branch owner, Vittal Hegde said, “While over 2,500 people attended this joyous occasion, it was a perfect platform for JustBooks to connect with many of the active JustBooks members and also book lovers from the land of highest literacy. It was nice interacting with people of various age group, interest and profession who were so enthusiastic and longing for rich libraries in their community.”
While JustBooks also has books in many regional languages, including Malayalam, people have yet another reason to cheer up as JustBooks is about to spread its foot print in their home state. Read more on this on our blog: JustBooks in Kochi soon.
Here are the highlights of our first time participation in the event:
Over 2500 people attended the event
2 promoters, distributed over 750 fliers between 10 a.m. to 5 p.m.
The brand new JustBooks canopy and promo-table were displayed for the first time
Post event over 10 walk-ins and 6 sign-ups happened at the branch.
8 existing members introduced themselves at the event
Here’s an URL link to the pictures of the event.
Thanks to Vittal our franchisee for taking the initiative behind this event.